Why We Joined Bon Appétit

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New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
www.bonappetit.com/story/sonia-chopra-looking-to-the-future
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ABOUT BON APPÉTIT
Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit
Runtime: 07:11

Comments

Bon Appétit
Bon Appétit - 18 days ago
Hi, we’re the new leaders of Bon Appétit.
We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you.
We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes.
And get ready for more from inside the Test Kitchen in the new year.
We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit.
Sonia, Marcus, & Dawn
Carlos Martinez
Carlos Martinez - Day ago
Are you really, I mean really serious? So many years of "fake" joy! I'm out.
Shavone
Shavone - 2 days ago
@DcU yup. These people are props to them.
TMF
TMF - 2 days ago
I'm late to the party but... Your answer was to get rid of all your talent that built the channel because.... they're white? Y'all added a ton of black people and still managed to lose all the soul of this channel. Unsubbed
Larisa Shaterian
Larisa Shaterian - 3 days ago
So all I want to see is what everybody is getting paid and what the rules and practices around that are.
Five
Five - 3 days ago
"Why we joined bon apetit" you guys had a huge PR problem and found some melanin to cover for your entrenched racism?
Plamedie Ifasso
Plamedie Ifasso - 17 minutes ago
I feel bad for these people. They’re probably all super talented and are basically being used for the worst apology ever
Dann Frank
Dann Frank - 2 hours ago
lol imagine throwing ur lunch away cuz someone made fun of it. People making fun of others lunch were the morons eating flavorless school chicken
mark valenzo
mark valenzo - 5 hours ago
Look at those dislikes! Too funny. You see, the fun part about cancel culture is that it eventually comes for everyone and there is nothing you can do to make everyone happy.
Majenga
Majenga - 7 hours ago
I haver never felt so sorry for someone. Who the f*** made this decicision? That's ridcicolous!
Jean Serrano
Jean Serrano - 7 hours ago
One out of the three is fake. I think there’s a lot of building back that will have to be done.
Brittany Baker
Brittany Baker - 9 hours ago
Look, diversity!
Diana Ocampo
Diana Ocampo - 9 hours ago
This channel is tainted, it will no longer go back to how it used to be.. Bon appetite fell on its own sword and handled the situation ALL THE WRONG WAYS! BOOOOOOO 👎🏼
Monkeyflower
Monkeyflower - 10 hours ago
It's not terrible, but I feel like they need to address the elephant in the room. Ignoring it just makes it stand out so much more. They lost me when Dawn said "we're going to have difficult conversations" and then talked about food insecurity. Like, that's not the difficult question everyone was thinking about when this video dropped.
Michael Burt
Michael Burt - 12 hours ago
Transparent asf
DEL
DEL - 13 hours ago
its not gonna be the same 🤷🏻‍♂️
jsparakov
jsparakov - 15 hours ago
Here's a bag of money.
Sinthetik
Sinthetik - 17 hours ago
I’m not excusing BAs past, but I’m excited for these new faces
Survival Of The Fittest
Survival Of The Fittest - 19 hours ago
You had a group of individuals who reeked of their passion for food in the most honest way. It was fun, not contrived. I will always miss that. I unsubscribed because of the greed that ruined a good thing. All I see in this introduction, no ill will to the individuals you're introducing, is greed. I hope to watch your subscribers continue to lessen... But I don't believe for a second you've learned your lesson.
Violet’s Cockchi
Violet’s Cockchi - 22 hours ago
oh man this is just absolutely pathetic
Sandy g.
Sandy g. - 23 hours ago
They should have BEEN included more people of color and treated they fairly. F*** non appetit with their late and strategic inclusion
piz za
piz za - 23 hours ago
CHEAP MOVE BY BA. NEVER WATCHING YALL AGAIN.
Monke
Monke - Day ago
virtue signaling
Giacomo McDowell
Giacomo McDowell - Day ago
I think that the people they hired are all interesting and could bring their own unique ways of thinking to the magazine and the situation. However, this was the poorest way to address an issue regarding *paychecks* and equal rights that I have ever seen. BA was already a diverse place with a wonderful cast of real, authentic people, this is not that and is not the solution to a problem which could have been easily fixed if the people in charge didn't overreact.
Neel
Neel - Day ago
This is why you never EVER pander to the woke crowd!
Deanna
Deanna - Day ago
great to see y'all just too the "I have some black friends" approach lmao. unscubscribe everyone!
PopularNobody
PopularNobody - Day ago
Feel like this is like the "token" minority people to show off. Yuck.
Daniel Labrador
Daniel Labrador - Day ago
Ewww, BA. Marcus, please tell me you are advising the brand to make amends with the people they screwed.
A Elizabeth
A Elizabeth - Day ago
The new faces are great and exciting... Samuelson is a huge get. But I do feel that dancing around the scandal, and never having a hard and direct conversation about what happened and a clearly stated plan for what is going to happen to correct things is unfortunate. ( Future plans eluded too, but since the true purpose of this video was never stated.. it was muddled, leaving lots of room for the viewer to misinterpret)
Will Smith
Will Smith - Day ago
BA used to feel like I was hanging out with my friends. Now it feels like I’m hanging out with PR executives.
Sad to do so, but I’ve officially unsubbed. You ruined a great, great thing, and you continue to trample on it by using “accountability” as a PR stunt.
gabriel h
gabriel h - Day ago
Geeeeez the dislike ratio. Holy crap I knew it was going to be bad but daaaaaaang
Kendall Grace
Kendall Grace - Day ago
Yall need to address the issue, apologize, and reform your entire brand. This video SCREAMS white savior energy. The problem wasn't that you guys didn't have diversity, because you did, your diversity was great, its the fact that you did not treat your POC equally and that is what you need to change. This video was not the move.
Stop Clickbait
Stop Clickbait - Day ago
That like to dislike ratio though.
Brenda
Brenda - Day ago
Wait so who did they replace?
Jason Rudik
Jason Rudik - Day ago
Tokenism at its worst - Shame on you BA
Smith Smith
Smith Smith - Day ago
LOL, “I know let’s hire some black people that will solve our problems” ironically you’re now not diverse at all
Flame0326
Flame0326 - Day ago
Just here for Brad.
Randy A
Randy A - 2 days ago
new sonia is cooler than old sonia
Lemony Snikts
Lemony Snikts - 2 days ago
I loved ba but now I don't recognize it no more molly and her challenges Clair's technical thinking and problem solving gaby being the grandma we all wanted. Now I only see a channel so simple that thinks that this is only a show ba was a family you can't replace that. We don't want new genders and woke anti racism folk that doesn't make you good that makes you seem cheap we want the ba family back.
The silly one
The silly one - 2 days ago
you guys, stop saying this video is bs.
i can't like every comment
54chevysoul
54chevysoul - 2 days ago
Couldn't even watch the whole thing...
Robert Rodrigues
Robert Rodrigues - 2 days ago
You’ve lost a YouTube subscriber and a magazine subscriber. This was all the wrong moves. You should have fixed what you had before. This is insulting and you lost a fantastic group of people that viewers loved to watch. All you had to do was fix what you had and do the right thing for those involved. You did the wrong thing and I stand by the chefs decision to leave. I’m leaving too. Bon Voyage.
Billy D
Billy D - 2 days ago
Finally, you are back.
Jeffrey Fredricksen
Jeffrey Fredricksen - 2 days ago
wow...B.A. cringe woke.
Cadet Tau
Cadet Tau - 2 days ago
This is hot garbage. Conde Nast clearly thinks its audience isn't too bright. The number of Dislikes proves otherwise.
That1Dewd
That1Dewd - 2 days ago
I’m not a fan of how BA treated their staff but I’m not gonna take it out on these people. They seem cool but it’s evident they’re being used.
Tristan E
Tristan E - 2 days ago
Yes Weimaraner!!!
Shelly
Shelly - 2 days ago
WOW, REALLY B.A? This is what we're doing?
Li Yu Liu Huang
Li Yu Liu Huang - 2 days ago
This seems so force, they didn't even hire asians.
puchoo
puchoo - 2 days ago
Wont cry over Rapo, guy always seemed corpofake AF.
Liz Bee
Liz Bee - 2 days ago
You joined bc of money. stop upholding white supremacy.
Clara South
Clara South - 2 days ago
Yay I love Dawn, such a great hire
rnorningstar's wings
rnorningstar's wings - 2 days ago
Ngl Sonia looks hella nervous and uncomfortable,,, and marcus seems to be forcing a grin hgdfjkjdfsurtod
Not to mention pushing that "these people earned it" via pushing they've been in the industry for so long hhh
Lu Chien Lee
Lu Chien Lee - 2 days ago
jimsterling greatdays crash
jay
jay - 2 days ago
i wasnt even aware of the drama until today and i go and see this. yikes lol. you guys were “diverse” before, you just needed to give everyone equal pay
brigadier general
brigadier general - 2 days ago
You know what at least Bon apetit is trying okay. Maybe we have to give them time to adjust. They get it now. Let them restructure internally for the greater good.
emma qgnehkwdvavnrhj
emma qgnehkwdvavnrhj - 2 days ago
wow. this is like what i thought would happen. the old bon appetite characters were the equivalent of ‘Friends, but it’s a cooking show’ and it looks like they’ve recasted characters
symott
symott - 2 days ago
Man, there were so many other, better ways to deliver that message. This used to be one of my favorite channels. RIP
Kurri
Kurri - 2 days ago
What an odd choice. Instead of a video acknowledging what happened, we get this. So much mention of "change", but cannot even say why the change was needed. I wish them the best of luck, but this channel is sadly not for me anymore.
filosofodemierda
filosofodemierda - 2 days ago
Worst way to handle things.
plain peppermint
plain peppermint - 2 days ago
Just when you thought Bon Appetit couldn't get any more exploitative, they figure out a way to prove you wrong. Blasphemous.
Gillian Lindeen
Gillian Lindeen - 2 days ago
Darn. I really with this wasn't so scripted. I hope they're being paid well because this video is pretty depressing :(
Beinerth Chitiva Machado
Sonia looks like an Indian Karlee Gray, LMAO.
Jay Lee
Jay Lee - 2 days ago
Not like this.
Ruby Birchall
Ruby Birchall - 3 days ago
Jesus - they didn't even address the issue - the team was already diverse. It was about pay. Terrible come back.
Ruby Birchall
Ruby Birchall - 3 days ago
woah... just read the comments... BA - what are you doing?
Ruby Birchall
Ruby Birchall - 3 days ago
This is a really cool video but I have a question: was there a reason they got a bunch of new people coming into the company suddenly? like,, who got fired ?
Ichsan Nurzaman
Ichsan Nurzaman - 3 days ago
"Representation wasn't the issue"
Yall called em previously diverse? Lol, no Black regular previously, and you think that was diverse. The amount of video and project held by white cooks compared to their non-white counterpart were astronomical. Delaney eating out, Chris blind test, Brad It's Alive, Claire Gourmet Makes, Carla and the celebrity guests, Molly and those expensive ingredients, and what program that the PoC control? Andy and his food around the world program only, and that sob is white-passing Iranian
If you think BA was diverse still after that comparison I laid out, tell me 3 video where Christina has her own session with no white counterparts, tell me now. Pretty sure you can't.
Em Kav
Em Kav - 3 days ago
Lmfao
Taylor Gallion
Taylor Gallion - 3 days ago
45K dislikes to 5k likes YIKES thats ugh. rough. accurate and hilarious. but rough. lol
The Devils Milk
The Devils Milk - 3 days ago
Wow I love it this is going to trick everyone into loving you again. If it was real it would of been day one but that’s ok. Let’s make money.
Wes Marcel
Wes Marcel - 3 days ago
forced and inorganic. such a shame for the channel and the new faces, they don’t deserve the situation the company put them in, wish them all the best but lol unsubscribing :/
Camille H
Camille H - 3 days ago
I wonder if they got paid for this
Nate
Nate - 3 days ago
BA can't win with this crowd 🤷🏽‍♂️
Rodolfo Cortinas Mendez
Conde nast (the leadership´that allowed that toxic culture as BA to grow) needs to make a visible video statement, directly addressing the unfortunate events that were of your own making. Putting black and brown folks as the shield is lame and equally as problematic as the problems that caused the great fall on 2020. These culinary professionals are not an automatic absolution of your past transgressions.
D Rog
D Rog - 3 days ago
god dam this sucks
Jessica Pool
Jessica Pool - 3 days ago
oof this isn't it sis
Melanco
Melanco - 3 days ago
You poor unfortunate souls are being used as a prop. Good luck.
Sol Guerrero
Sol Guerrero - 3 days ago
They hired the whitest black/brown people on the industry. Why couldn't they hire a real one like the neellys?
Gloria West
Gloria West - 3 days ago
All you had to do was pay the people you had adequately.
Cheese goat
Cheese goat - 3 days ago
Simply boring
baby shoes for sale, worn soles.
Good that Priya chick was ugly af
Park ChimMin
Park ChimMin - 3 days ago
The like to dislike ratio makes me happy
Mary Delgado
Mary Delgado - 3 days ago
Too late !!!!
levian
levian - 3 days ago
wow im really behind with all of these. forgot about the channel, the comments are so funny. im unsubbing too y'all.
Max Devo
Max Devo - 3 days ago
"We were ripped a new one for not paying our PoC staff fairly, therefore we should hire more PoC staff"
Whoever is running this circus has microwaved soap for brains
Corliss Emery
Corliss Emery - 3 days ago
I guess this is a step, but it would’ve been easier to pay everyone equally, and address the past before trying to forge the future.
Hilo Takenaka
Hilo Takenaka - 3 days ago
Ah. I see they pulled the "hollywood diversity" tactic
Bored Human
Bored Human - 3 days ago
Are you kidding me???
None None
None None - 3 days ago
Out of all the carnage of 2020, I did not expect BA to go out this way. Goodbye old friend you were missed very dearly, with Claire, Molly, and everyone who made it special. I'll miss the times they did group projects and made the audience feel like they were apart of something. Now all that is left of you is poorly managed damage control, if I was hired as the editor in chief things would be a lot different.
bee gun
bee gun - 3 days ago
I was so busy being mad I missed the beginning of Food 52. Check it out.
Tyler Dean
Tyler Dean - 3 days ago
You guys are trash, babish is a king for picking up the gem you decided to underpay
Tik Tok Life
Tik Tok Life - 3 days ago
Omg! Are you guys serious? This 💩 would even make a klan member cringe. You need to replace your spin dr...ASAP
Spikey Cute Face
Spikey Cute Face - 4 days ago
“But some of my best friends are black,,,”
paper planes
paper planes - 4 days ago
Fact: as a chef you can not talk about a burger or meat in general if you didn't even try it...vegans are depriving themselves. I understand that you don't eat meat but if you're talking about the meat culture at least try it so you aren't bias because of your food preferences.... Can't even remember her name because this lady is such a fraud calling herself a content creator about a subject that she shouldn't even have a say in since she doesn't even consume said product, in this case meat
Nullll1111
Nullll1111 - 4 days ago
"Why We Joined Bon Appétit"
To tick the boxes?
Sandy Simon
Sandy Simon - 4 days ago
0:01 omg they hired a Priya lookalike 😆
Ashley R
Ashley R - 4 days ago
Ok. BA, it wasn’t that you needed MORE BIPOC, it’s that the ones you had you treated like trash.
adam dark
adam dark - 4 days ago
Tokenism at its best. Got the job because you ticked the box. lols.
Lady Artoria
Lady Artoria - 4 days ago
Our era is that of spoiled brats. Ignore them. More food, less PC crap. Good luck and screw those that left. Sooo people would want that job!!
Issaname
Issaname - 4 days ago
Do these guys have any self respect 🤦🏾‍♂️🤦‍♀️
Gus Mendez
Gus Mendez - 4 days ago
Lol this is a joke right?
AnarchistAaron
AnarchistAaron - 4 days ago
Bunch of disgusting capitalist pigs
AnarchistAaron
AnarchistAaron - 4 days ago
Oh dear...
Aron Brown
Aron Brown - 4 days ago
Since Molly Baz left BA, they have probably split her salary into these three.
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